What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function correctly, to improve user experience, and to provide information to the website operator.
Cookies may be "session cookies" — which are deleted when you close your browser — or "persistent cookies" — which remain on your device for a defined period after you close your browser.
In addition to cookies, we may use similar technologies such as web beacons (also called tracking pixels), local storage, and session storage, which function in a comparable way to cookies. References to "cookies" in this policy encompass these similar technologies.
The Four Categories of Cookies We Use
Category 1 — Essential Cookies
Essential cookies are necessary for the website to function. They cannot be disabled because the website cannot operate without them. They do not track your browsing activity for advertising or analytics purposes.
You cannot opt out of essential cookies through our consent banner. You may be able to block them through your browser settings, but doing so will likely prevent you from using key features of the website.
| Cookie Name | Purpose | Duration |
|---|---|---|
session_id | Maintains your session state as you navigate between pages — ensures the website remembers you as you move from the contact form to a product page, for example | Session (deleted on browser close) |
csrf_token | Cross-Site Request Forgery protection — prevents malicious sites from submitting forms on your behalf without your knowledge | Session |
cookie_consent | Stores your cookie consent preferences so we do not show you the consent banner on every page visit | 12 months |
Category 2 — Analytics Cookies
Analytics cookies help us understand how visitors use our website. They collect information in aggregate and pseudonymous form — meaning data is grouped across all visitors and individual users are not directly identified. We use this information to improve our website content, navigation, and user experience.
We use Google Analytics 4 for website analytics. IP addresses are anonymised by Google Analytics before storage. We do not use analytics data to personally identify individual visitors.
You can opt out of analytics cookies using the consent banner when you first visit our website. You can update your preference at any time using the link at the bottom of this page.
| Cookie Name | Purpose | Duration |
|---|---|---|
_ga | Distinguishes unique website visitors for Google Analytics aggregate reporting | 2 years |
_ga_[ID] | Stores session-level data for Google Analytics 4 | 2 years |
_gid | Distinguishes unique visitors — used to throttle request rate | 24 hours |
Google Analytics opt-out: In addition to our consent banner, you can install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout to prevent your data from being collected by Google Analytics across all websites.
Category 3 — Marketing Cookies
Marketing cookies are used to track your activity across websites and show you relevant advertisements related to SSAL's services on third-party platforms such as Facebook and LinkedIn. They may also be used to measure the effectiveness of our advertising campaigns.
Marketing cookies are set by third-party advertising platforms — not by SSAL directly. These cookies may track your browsing behaviour across multiple websites.
You can opt out of marketing cookies using the consent banner. Note that opting out does not mean you will stop seeing advertisements — it means the advertisements you see will not be personalised based on your browsing behaviour.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Facebook (Meta Pixel) | Identifies browsers for Facebook advertising purposes — allows SSAL to show relevant ads to website visitors on Facebook and Instagram | 3 months |
li_fat_id | LinkedIn (LinkedIn Insight Tag) | Identifies LinkedIn members who visit our website — allows SSAL to show relevant ads on LinkedIn and measure campaign effectiveness | 30 days |
Facebook opt-out: You can manage your Facebook ad preferences at www.facebook.com/ads/preferences LinkedIn opt-out: You can opt out of LinkedIn's analytics cookies at www.linkedin.com/psettings/enhanced-advertising
Category 4 — Functional Cookies
Functional cookies enable enhanced website features that improve your experience. They remember choices you make — such as your language preference or live chat session — and may be set by third-party services embedded in our website. Disabling these cookies may affect the functionality of some website features.
You can opt out of functional cookies through our consent banner. Some features may not work correctly if you disable these cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
crisp-client | Crisp (live chat) | Stores your live chat session information so you can continue a conversation if you navigate away from the page | Session / 6 months |
lang_pref | SSAL website | Remembers your language preference (Bangla / English) so you do not need to select it on each visit | 12 months |
How to Manage Your Cookie Preferences
SSAL Consent Banner
When you first visit our website, you will see a cookie consent banner giving you the option to accept all cookies, reject non-essential cookies, or customise your preferences by category. Your choice is stored in the cookie_consent cookie and respected on all subsequent visits.
Update your preferences at any time: Click Manage Cookie Preferences at the bottom of any page on our website to revisit and update your cookie consent choices.
Browser Settings
Most web browsers provide settings that allow you to manage, restrict, or delete cookies. The exact method varies by browser. Please refer to your browser's help documentation for instructions.
Note that restricting cookies through browser settings may affect the functionality of many websites, not just our own. If you clear all cookies in your browser, your SSAL cookie consent preference will also be cleared and the consent banner will reappear on your next visit.
Browser cookie management guides:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Microsoft Edge: Settings > Cookies and Site Permissions > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
Third-Party Opt-Out Links
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Google Ads: https://myaccount.google.com/data-and-privacy
- Facebook / Meta: https://www.facebook.com/ads/preferences
- LinkedIn: https://www.linkedin.com/psettings/enhanced-advertising
Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in the cookies we use or applicable legal requirements. We will update the "Last Updated" date at the top of this page when changes are made. Material changes will be communicated via the cookie consent banner on your next visit.
Contact Us
If you have questions about our use of cookies or wish to exercise your data rights, please contact:
Data Protection Officer Email: privacy@smartsafety.com.bd Phone: +880 1799-986890
Smart Safety & Automations Ltd. Youth Tower Level 2, 822/2 Rokeya Sarani, Dhaka-1216, Bangladesh www.smartsafety.com.bd