
Ict
Audio Visual System
Conference room AV, 4K displays, laser projectors, AV over IP
Overview
What we offer
A complete toolkit — purpose-built for your environment.
A professional audio visual (AV) system is the complete technology infrastructure that enables clear visual display, intelligible audio reproduction, and intuitive control in meeting, collaboration, and presentation environments. It encompasses the displays or projectors that show content, the cameras and microphones that capture participants for video conferencing, the speakers that reproduce sound, the control systems that tie all equipment together, and the signal distribution infrastructure that routes video and audio signals between sources and destinations across a building.
In Bangladesh's rapidly modernising corporate environment, the quality of meeting room technology is a direct reflection of an organisation's professionalism and its commitment to effective collaboration. A bank boardroom with a failing projector, a hospital conference room where remote participants cannot hear the presenter, a university lecture hall where the AV system requires a technician to operate — these experiences damage productivity, frustrate users, and undermine the credibility of the organisations that tolerate them. Conversely, a boardroom where meetings start with one touch, where remote participants join seamlessly in high definition, and where sound quality is indistinguishable from being in the room — this is an environment that enables better decisions, faster work, and stronger relationships with clients, partners, and staff.
The shift to hybrid working — accelerated globally by COVID-19 and now firmly embedded in the working practices of Bangladesh's multinational companies, financial institutions, and NGO sector — has made video conferencing quality a strategic priority rather than a departmental IT request. Microsoft Teams Rooms and Zoom Rooms certified hardware systems transform any meeting room into a video-first collaboration space that integrates natively with the organisation's existing collaboration platform. We design, supply, install, and commission AV systems across the full spectrum — from single-screen huddle rooms to multi-screen boardrooms, lecture hall systems for 500 students, and building-wide digital signage networks — using Crestron, Extron, Kramer, JBL, Shure, and Sennheiser, the world's leading AV brands.
Brochure summary: SSAL integrates professional audio-visual solutions combining high-quality sound systems, projection technologies, and intelligent control platforms. Designed for clarity and performance, these systems enhance presentations and communication in conference rooms, auditoriums, hotels, multipurpose halls, and entertainment venues — delivering immersive and seamless user experiences.
Crestron AV Control Systems
Crestron control processors and touchpanels deliver the one-touch meeting experience that executive boardrooms demand. A single button press powers on displays, sets input sources, connects the video conferencing call, and adjusts lighting and blinds — simultaneously, reliably, every time.
Microsoft Teams Rooms & Zoom Rooms
Certified room systems for Microsoft Teams and Zoom transform meeting rooms into native collaboration spaces. Participants see a calendar-integrated room interface, join meetings with one touch, and experience HD video and spatial audio quality that makes hybrid meetings genuinely productive rather than an exercise in frustration.
Wireless Presenting
Wireless presentation systems (Crestron AirMedia, Barco ClickShare) allow any attendee to share their laptop screen without physical cable connections — eliminating the "wrong adaptor" delay that wastes the first five minutes of every meeting.
JBL Professional Audio
JBL professional speakers deliver even sound coverage throughout meeting rooms, lecture halls, and public spaces — designed for speech intelligibility in the acoustically challenging environments of modern open-plan offices and glass-surfaced boardrooms.
Shure & Sennheiser Microphone Arrays
Shure MXA series ceiling microphone arrays and Sennheiser TeamConnect ceiling microphones capture voice intelligibly from any seat at a conference table without visible microphones cluttering the table surface. Beamforming technology automatically focuses on the active speaker, suppressing ambient HVAC noise and keyboard clicks.
Process
How it works
One accountable team from first site visit to handover — certified engineers, manufacturer-trained installers, and documented compliance at every stage.
AV Needs Assessment
We begin by understanding how each space is used: meeting size, frequency of use, primary activities (presentations, video conferencing, training, broadcasting), level of technical expertise among users, and integration requirements with existing IT and UC platforms (Microsoft 365, Google Workspace, Zoom). For multi-room projects, we document the room inventory and prioritise rooms by business impact.
AV System Design
We produce detailed AV design drawings for each space: equipment schedule, signal flow diagram, control system programming brief, speaker placement calculations, display sizing analysis (viewing angle and viewing distance for chosen display size), rack elevation drawing, and cable schedule. All designs are reviewed with the client's IT team and architect before proceeding to procurement.
Supply & Procurement
Displays, projectors, cameras, microphones, speakers, control processors, matrix switchers, and AV-over-IP equipment are procured through authorised channels. Crestron, Extron, and Kramer equipment arrives pre-configured where possible to reduce on-site programming time. JBL, Shure, and Sennheiser professional audio equipment is specified to the acoustic requirements of each space.
Installation
Our AV installation engineers handle all mechanical and electrical work: display mounting (wall, ceiling, floor-standing), projector rigging, speaker installation (ceiling, surface-mount, line array), cable management (HDMI, HDBaseT, CAT6, fibre for AV-over-IP, audio snake, speaker cable), rack assembly, and cable termination. All work is performed to the Avixa (INFOCOMM) installation standards that govern professional AV practice.
Programming & Commissioning
Crestron Simpl# or Simpl Windows programmes are loaded to control processors, implementing room-specific user interfaces on touchpanels and tablet control devices. Display calibration (brightness, contrast, colour temperature) is performed to the SMPTE or REC.709 standard appropriate for the use case. Acoustic testing verifies speech intelligibility (STI ≥ 0.60 for critical voice environments) and speaker level calibration. Video conferencing systems are enrolled in the client's Teams or Zoom tenant and tested for call quality from multiple remote locations.
Training & Handover
End users receive a 30-minute "quick start" session for each room — covering the standard meeting workflow from system wake-up to call joining and content sharing. AV administrators receive technical documentation covering programming logic, configuration parameters, and troubleshooting guides. You receive as-built drawings, system documentation, and warranty certificates for all equipment. Remote support and preventive maintenance contracts are available to keep systems operating at peak performance.

Applications
Built for every industry
Where this solution is deployed — and the compliance environment each sector brings with it.

Corporate Boardrooms & Executive Suites
Dhaka's corporate headquarters — banks, multinational branch offices, and conglomerates — require boardrooms that reflect their status and enable effective decision-making with remote participants worldwide. We deliver Crestron-controlled boardrooms with 4K displays, Shure microphone arrays, and Teams Rooms integration that impresses clients and keeps executives focused on the meeting rather than the technology.
Banking & Financial Services
Bank training rooms, regional office conference rooms, and dealing room AV require high reliability and enterprise-grade security. We deploy AV systems with encrypted video conferencing, screen-sharing capability for regulatory presentations, and digital signage for market data displays — integrated with the bank's Microsoft Teams or Cisco Webex platform.

Hospitals & Healthcare
Hospital conference rooms, multidisciplinary team (MDT) meeting rooms, and medical education centres require AV systems that support telemedicine, case review, and remote specialist consultation. Medical imaging display integration (DICOM-compatible) in clinical conference rooms enables radiological review during MDT meetings.
Educational Institutions
Universities and schools require lecture hall AV, seminar room systems, and administrative meeting rooms — all managed with minimal technical complexity by non-specialist staff. We deliver robust, user-friendly systems with simple touchpanel interfaces, lecture capture recording, and remote support capability so technical issues are resolved without requiring on-site technician visits.

Hotels & Hospitality
Hotel ballrooms, breakout rooms, and boardrooms require flexible AV configurations for conferences, gala dinners, wedding receptions, and business meetings. We design AV infrastructure for multi-function spaces: retractable screens, distributed audio with zone control, flexible microphone systems, and projection systems suited to the full range of event types the hotel hosts.
Government & Public Sector
Government ministry conference rooms, parliamentary committee rooms, and public briefing facilities require AV systems with high reliability, simultaneous interpretation capability, and video recording for official meeting documentation. We design systems meeting the specific requirements of government procurement standards.
Products & Brands
Powered by the brands you trust
We are authorised partners for every line we propose — back-to-back manufacturer warranties and channel-certified installers on every project.
Brand
What It Provides
Crestron
Premium AV control processors, touchpanels, wireless presentation systems, and Teams/Zoom Rooms hardware — the benchmark for executive boardroom and smart meeting room AV control.
Extron
Professional signal distribution — matrix switchers, HDBaseT extenders, scalers, and AV-over-IP systems providing reliable, no-compromise video and audio routing in complex multi-room AV installations.
Kramer
Comprehensive AV connectivity and distribution brand offering matrix switchers, signal extenders, AV-over-IP encoders/decoders, and signal management tools for commercial AV installations of all scales.
JBL
Harman brand delivering professional loudspeaker systems — ceiling speakers, surface-mount speakers, subwoofers, and line arrays — trusted for speech intelligibility and music reproduction in commercial and institutional AV installations worldwide.
Shure
World's leading professional microphone brand, providing conference microphone arrays (MXA series), wireless microphone systems, and digital signal processors for meeting rooms, lecture halls, and boardrooms.
Sennheiser
Premium German audio brand offering professional conferencing microphones (TeamConnect series), wireless microphone systems, and conference audio systems delivering exceptional speech clarity and audio naturalness.
Resources
Download
One-pagers and supporting collateral you can share with your team or compliance committee.
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Book a free site survey or request a quotation — both are no-obligation. One accountable team from survey to handover, backed by a 24/7 support hotline.
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